For Gucci’s reinterpretation of their classic sneaker silhouettes in black and white they wanted a campaign that showcased the product and worked directly with artists. ‘Going Once’ was a fictional auction house featuring Raven Smith as auctioneer and artists Navinder Nangla, Elspeth Vince and Shaquille-Aaron Keith - with the artists recreating one of their own pieces in black and white as a nod to the range.