Maude is a seasoned Creative Director with over a decade of experience in cultural advertising, specialising in fashion, music and lifestyle brands. With a deep understanding of emerging trends and audience behaviours, Maude helps brands authentically connect with culturally astute audiences, endlessly collaborating with some of the most exciting talent, from up-and-coming creatives to globally renowned names.

Having worked with high-profile agencies and clients like Hypebeast, Highsnobiety, Protein, Depop, Boiler Room, Dazed Studio, Resident Advisor, Hypebeast, Mixcloud, Futurimpose, and more, Maude brings a wealth of expertise in blending creativity and art direction with strategy to elevate brand presence.

As a co-founder of music and arts initiative Don't Be A Creep, Maude is also dedicated to creating safer, more inclusive nightlife spaces, advocating for positive change within the music and event industries.

Whether shaping the future of fashion and lifestyle brands or championing cultural movements, Maude is passionate about using creativity and content to tell stories.