CROCS
Project:
ECHO STORM SS24
Role:
Associate Creative Director
Agency:
HYPEBEAST
As part of the launch of their new model - the Echo Storm - Crocs wanted to create a campaign that aligns the product with rap talent in London and Paris.
We got to know the real people behind the performances and explored the relationships Tion Wayne (London) and Guy2Bezbar (Paris) have with their cities through hero videos, stills and TikToks.
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